It's all about being flashy, sparkly, shiny and any other word that fits the description. I mean who doesn't want a little bling bling? I't doesn't mean you have to go over board with it though (not saying that this is going over board). I'm pretty sure you know what I mean. You've seen it as well as I. I mean it's all over the internet as well as the t.v. Like they say daimonds are a girls best friend.